How to write a press release

 

A press release, also known as a news release, is simply a written statement distributed to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, news products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use.

1. Write the lead, the first sentence which grabs the reader and says who, what, when, where, why, and how. Then fill in the next 1-2 sentences which expand the lead.
   • The press release headline should be brief, clear and to the point. Treat press release headlines and sub-heads as the ultra-compact version of your entire press release content.
   • Generally, news release headlines should portray an "announcement"-type style in order to attract readers, i.e., journalists. It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. For example, "XYZ Company Announces Strategic Partnership with ABC Company in India & United States."
   • Headlines are written in bold and are typically much larger in size than the press release text. Conventional press release headlines include the use of present tense and exclusion of "a" and "the" as well as forms of the verb "to be" in certain contexts.
   • The first word in the press release headline should be capitalized, as should all proper nouns. Most headline words appear in lower-case letters, although adding a stylized "small caps" style can create a more graphically news-attractive look and feel. Do not capitalize every word.
   • The simplest method to arrive at the press release headline is to extract main points (highlights) and then the most important keywords from your press release. Now from these keywords, try to frame a logical and attractive statement. Using keywords will give you better visibility in search engines and it would be simpler for journalists and readers to get the idea of the press release content.
2. Write the press release body copy. The press release should be written as you want it to appear in a news story.
   • Start with the date and city for which the press release is originated.
   • The press release body copy should be compact. Avoid using very long sentences and paragraphs. Avoid repetition and over use of grammar, fancy language and jargon.
   • A first paragraph (two to three sentences) must actually sum up the press release and the further content must elaborate it. In a fast-paced world, neither journalists nor other readers would read the entire press release if the start of the article didn't generate interest.
   • Deal with actual facts - events, product, service, people, target, goals, plans, projects. Try to provide maximum use of these 'real' facts and contents. A simple method for writing an effective press release is to make a list of following things:
3. Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent.
   • • What is the actual news?
     • Why this is news
     • The people, products, items, dates and other things related with the news.
     • The purpose behind the news
     • Your company - the source of this news.
   • Now from the points gathered, try to construct paragraphs and assemble them sequentially: The headline > the summary or introduction of the news > event or achievements > product > people > again the concluding summary > the company.
   • The length of a press release should be at least a page and maximum two or three pages. ***These must be doublespaced.
   • The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist or reporting. Find out what "newsworthy" means and use it to hook your reader.
4. Include information about the company. When a journalist picks up your press release for a story, he/she would logically have to mention the company in the news article. Journalists can then get the company information from this section.
   • The title for this section should be - About XYZ_COMPANY
   • After the title, use a paragraph or two to describe your company with 5/6 lines each. The text must describe your company, its core business and the business policy. Many businesses already have a professionally written brochures, presentations, business plans, etc. - that introductory text can be put here.
   • At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is. For example: http://www.your_company_website.com. Companies which maintain a separate media page on their websites must point to that URL here. A media page typically has contact information and press kits.
5. Tie it together. Provide some extra information links which support your press release or close the press release with the contact information.
6. Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it.
   • If you are comfortable with the idea of letting your key people being directly contacted by media, you can provide their contact details on the press release page itself. For example, in case of some innovation, you can provide the contact information of your engineering or research team for the media.
   • Otherwise, you must provide the details of your MEDIA/PR department in the CONTACT section. If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people.
   • The contact details must be limited and specific only to the current press release. The contact details must include:
     • The Company's Official Name
     • Media Department's official Name and Contact Person
     • Office Address
     • Telephone & FAX Numbers with proper country/city codes and extension numbers
     • Mobile Phone Number (optional)
     • Timings of availability
     • Email Addresses
     • Website Address
7. Signal the end of the press release with three # symbols, centered directly underneath the last line of the release. This is a journalistic standard.

crazy 1:

How to write Argumentative essay

 

When you are writing a Task 2 answer, a structure based on the following elements could be used (summarised in the flow chart opposite).

Introductory paragraph

The introduction of a Task 2 answer should begin with a general statement or idea of your own that takes into account the key topic words or their synonyms. The last sentence of the introduction should include a thesis statement which shows the point of view or direction that will be taken in the answer.

Body paragraphs

Body paragraphs each consist of several sentences that are arranged in a logical way to develop a main idea. You can expect to write about 2-4 body paragraphs for a Task 2 answer. Each of these contains an appropriate connective word to ensure a smooth transition between paragraphs. This connective is then put in a topic sentence which is the main point of the paragraph clearly stated in a sentence. Every sentence in the paragraph must be directly related to it. Try to develop every paragraph adequately. This may be done through the use of examples, explanations, detail, logical inference, cause and effect or making comparisons or contrasts. There are many different ways to organize your ideas for body paragraphs. Be confident of the ideas you choose.

The conclusion

A good conclusion serves several purposes:

• It indicates the end of your essay.
• It gives your final thoughts and assessments on the essay subject.
• It weighs up the points in your essay and should strengthen your thesis statement.
• Do not simply repeat your opening paragraph. This appears too mechanical and superficial.

　 

　

 

　

 

　

 

　

 

　

 

 

Nothing special to say, just something to memorize!

 

Op zaterdag 4 augustus 2007 wordt er een vervolg gegeven aan de succesvolle introductie van vorig jaar, opnieuw in het Sloterpark te Amsterdam.

In 2006 werd het festival temidden van een overvol seizoen gelanceerd. Na afloop bleek de organisatie goed te hebben ingespeeld op de wensen van het Nederlandse publiek: vernieuwende programmering, unieke locatie en een intieme sfeer zorgden ervoor dat de bezoekers naar huis gingen met het gevoel deel te zijn geweest van een geheel nieuwe ervaring. De vergelijking van Loveland’s eerste festival en de allereerste buitenfeesten bleven dan ook niet uit. Marnix: “Tien jaar geleden was het al te gek om in de buitenlucht wat te dansen op housemuziek. Nu de zomerfestivals als paddenstoelen uit de grond schieten, wordt het publiek veeleisender en is het aan ons de taak om te gaan onderscheiden en het ultieme gevoel van vrijheid te creëren. Hierbij zul je àlle zintuigen nodig hebben.”

Was het festival vorig jaar nog het begin van een nieuwe stap, dit jaar zullen de mensen achter Loveland er alles aan doen om de overtreffende trap te betreden. De programmering bestaat uit meer dan zestig dj’s, variërend van lokaal aanstormend talent tot de absolute internationale top. Het evenemententerrein aan de Sloterplas biedt uitzicht op twee idyllische eilanden, is verdubbeld qua oppervlakte en telt nu vijf dance area’s. In de komende weken zullen er via de website www.lovelandfestival.nl steeds meer tipjes van de sluier opgelicht worden. Hier de line up die van 10.00-23.00 zullen aantreden op zaterdag 4 augustus:

FIRE! Stage                
Rise Arena
Beach Stage 
Dutch House Arena

 

 

Sometime before, I was so proud that I am always one of the top students in high school with the highest grade on English. In the foundation year from Arnhem Business School, I did TPM assignments,  I did OPL assignments, and I enjoyed writting in English, and no one has ever told me that my English is not that good.

However, after there it comes this latest BUC teacher, everything has changed. He is very strict on Grammer mistakes, and he made me feel that I am really bad in English, and he always recommends me to write my report a second time. Since then, I has become more and more confused, what should I say in English? or how should I say one meaning of the sentence another way around? I have no clue at all. I just realized that my English level is just standard, and not yet advanced. Because of that, it discouraged my motivation on writting anything in English...

When I was preparing for IElTS test, i never knew that my English could be that bad. Always I felt unfair why I always get 5 in written, but never understand it was because I didn't obtain a good English written ability to win the praise from the guys who grade the test paper.

It is even more difficult to say something out of my mouth decent. What I can it is always express my opinion with poor English full of grammatical mistakes. I just feel so disappointed that I dont want to talk anymore. ( Too extreme?) And I found out that the more nervious I feel when I speak, the more mistakes there will be.

I guess I will just hide somewhere, and try to improve everything. In the latest BUC class, the tutor said that because of my Improvement in English this semester, my final grade on it will be very good. I felt really really happy about that.

Of course, I loved writting! Before, I loved writting in Chinese, and Enlish, now I dont have much chance to write in Chinese anymore, so I hope I can express myself in English well.

In the final BUC exam, there will be a written test. Hope I can be fully prepared for it. I know I always write or talk what comes to my mind right away, but sometimes the my thoughts are just so unorganized. English is far more plain than Chinese, and you need to follow a specific rule when you write. so what I need to do is try to make a nice order of the words in a sentence, and at the meanwhile develop the vocabulary, then I can try to express my opinion in a more organized way. I just want to see my own words logical.

I will try to write something in here everyday, and gradually improve the complexity of my sentences.  Hope it is a good way for helpping my self-development on written English.

 

 

It's the end of the study year again, everything needs to be cleared up.

Review what I have done so far, generally it was a satisfied half year, nothing really went bad.

About school, There is nothing to complain about, I made a lot of friends, and then there was not so bad team work experience too.

There were sometimes I felt myself emotional, because the English teacher said I that my Written is really weak. I cant really speak up in the group meeting coz i was always afraid that I would say something funny, then I felt very sad about my weak oral English.

Even I cant promise my English expression ability, now there it comes Dutch class. It was ok in the first year, we need to do only written exams, however, now school requires us speaking very good Dutch as well as writing a formal application letter for a Dutch company. Which is very hard for me. I dont want to give it up, but I really do not have motivation on Dutch at all. It is so hard to rememer so many words and there are always complicated sentences with weird order of words. I am totally beaten.

With my Momo, everything went ok, sometimes we had some unhappy quarrel, but I think my bad-temper would always affect him. I always say something unpleasant, and I am really too emotional. Momo is good.

There will be the exam period again, everything just went so fast. I feel I lost control of my life. I would appreciate it very much if I can sit down and be patient to really read something difficult.

I miss my parents too, and hope I can see them soon.

 

Lai zhe li shi yi xia, kan kan zhe ge kong jian hai neng bu neng yong

jin tian you xiao xue de tong xue he wo liao tian

tu ran hen xiang hui jia, xiang hui hangzhou

mei dang yao xie wo de lianxi dizhi de shihou

wo dou bu zhidao yinggai xie shen me dizhi hao

yi zhong mo ming de nan guo

wo xiang hui jia.

好久没来更新了~

因为前些时候空间出了些问题， 不能发布日志

现在貌似已经没有什么问题了

可喜可贺~

 

现在最新的消息是：

我准备在今年暑假的时候回国

理由有两个：

1: 男友去国内做交换生，要带他去杭州玩玩

2: 我很想吃九百碗的铁板烧

 

其他情况：现在在做去俄亥俄交换前最后的准备

认真学习，把这个学期的项目做完

还有要把考试都考好，是我最大的心愿了

报告完毕　；）

 

希望自己不要忘记曾经付出的努力

 

 

 

 

很长时间没有来这里

因为某些原因， 因为某个人

 

今天来到这里看看， 突然觉得陌生

原来时间真的可以改变很多东西~

连我和我Space之间的亲切感都会变淡

只是想来问声好

对还在坚持看我space的朋友

无论是谁~

 

想说我还是在这里的， 一如既往~

I was waiting for so long
For a miracle to come
Everyone told me to be strong
Hold on and don't shed a tear

Through the darkness and good times

I knew I'd make it through
And the world thought I had it all
But I was waiting for you

 

Hush, love

 

I see a light in the sky
Oh, it's almost blinding me
I can't believe
I've been touched by an angel with love

 

Let the rain come down and wash away my tears
Let it fill my soul and drown my fears
Let it shatter the walls for a new, new sun

A new day has... come

 

Where it was dark now there's light
Where there was pain now there's joy
Where there was weakness, I found my strength
All in the eyes of a boy

这个礼拜放假， 我就真的放松了整一周

聚会，逛街，游泳，夜谈，打扫房子

还重新配制了电脑， 换了手机号码

做了不少事情

其实感觉挺好的~

 

一个好朋友回国前给我留下的话

是希望我不要总是给自己太大压力

我就真的做到了

娱乐一下还是必要的~

昨天晚上稍微放纵了下自己

出去玩时喝了点酒

我不是不能喝酒， 但是总想让自己醉

其实现在生活真的比以前开心很多

但是每每喝醉了以后却又想起那个唱杰伦的歌的人

一幕一幕的

全都仿佛环绕在光芒里。

也许再也回不去那样的纯真年代

也许还需要几个五年才能释怀

但是生活就是要多姿多彩，有丰富的阅历才有意义

只要知道对方过得好就好

没有什么遗憾了~

 

另外， 我想说我的占有欲并不强

觉得爱是爱， 但是并不一定要在一起

自己每天能享受这种喜悦和关怀

我觉得就满足了

欣赏射手座们追求自由的风格

所以我也时不时的追求一下吧~ 呵呵

 

只是希望我所有惦记的人都过得好。 ：）

 

 

 

我都没现身这么多天了, 这网站的点击数还上了9200,

本来想再也不来了还是觉得对不起这么多关心我的人.

这两天事情太多了, 心情也不好

大概越是放假就会越觉得事情太多需要做

越想逃离

我不善于正面冲突

如果真的难过得不行就只会一声不响离开

平时很少有大动静的我

前两天我混充去流浪

结果走到半路又被自己招了回来.

但是也算找到一个平和安详的好城市

美的环境, 印象深刻的人

我会时时想起它带给我的幸福感的

 

不顺心的事情时时有, 只能自己振作吧.

 

今天打扫了房子, 但是突然觉得厌倦

发现真正吸引我留下的往往是人而不是环境

不想再妥协了

实在受不了歇斯底里的人

 

觉得很多东西希望越大失望越大

反而不要在乎的时候才能表现出真正的自己

但是现在的世界又有谁少了谁不行呢?

 

 

Long time haven't shown up in my space

We went to the lovely Rosendaal again on Saturday

This might just be the paradise for us

sunshine, park, lake, nice coffee, comfortable~

have some girl's talk ^-^

though they had known everything about me

Even they know me better than myself

hmmm~maybe, I admit

Right? you two.

( I know you are looking at this now~ heheh~)

 

Well, that's a really nice place,

Worth going~

Although the big dog----- 

 

Here are some pictures, just enjoy

I like this white suit, thank to Yanna~ :)

我不是故意想说一些伤感的话

但是收到朱一宁的邮件,

说"明天是中秋节了,祝你一切都好" , 我很感动

但是又觉得突然难过起来

中秋节, 团圆的日子

但是在我的记忆里, 从来没有全家人一起度过这个节日过

妈妈很忙, 我不是怪她,但是中秋节她总是有事

 

没想到以前是她不在家, 现在却是我远隔千里不能相聚

 

我的记忆里很深的一个中秋节

是我夜里骑着自行车在学校旁边的西溪路上, 从天目山路往文三路的方向

也许是去哪里上家教吧.

抬头看看墨色的天

天上的月亮很明亮, 很圆

但是我的心里却很空,就和那时空旷的马路一样

也许我们一家还是有一起过中秋节的时候的

但是我却记不起来了.

 

明天是中秋节, 本来都忘记了

但是这边又要举办联欢活动

许多不认识的人一起

要闹要跳舞要喝酒

于是我想还是不去了吧

 

其实我根本不明白中国传统的中秋节应该是怎么过的

是在家里三个人一起吃月饼, 喝茶什么的

还是到户外去赏月?

 

我能记得的只是一个不是中秋节的日子

我们晚自修结束

因为人多走不快, 大家都慢慢推着自行车走在校园里

有人感叹说: 你看今天的月亮好圆啊~

于是大家都不约而同地抬起头看当时天空里特别明亮的月亮

还记得我和余迪加讨论了一下关于每个月的什么日子月亮会最圆的问题

那个印象居然比中秋节怎么过的还要深

 

也许中秋节就只是一个月亮特别圆的日子?

 

不论如何,

能和家人一起过节的还是珍惜时光,

 

好好过个节吧. :)

My senior high school, 50th year annivesary of founding.

Upload some pictures to recall my matted memory.

^-^

Happy Birthday, my high school.